Brand Creation · Rebranding · International Business

Brands with identity.
Business with direction.

I am Ali Becerra. I create new brands, revitalize existing ones and connect creative vision with commercial strategy in fragrance, beauty and fashion. Based in Dubai, I develop opportunities between the UAE, Argentina and Latin America.

Develop your brand Discover my story ↘

10+ yearsbuilding in Dubai

Internationalfashion, brands and business

From zerono shortcuts, no false promises

A REAL LIFE
A FEARLESS VOICE

Editorial portrait of Ali Becerra in a fragrance setting — Ali Becerra · Brand Creation & Market Entry

Brands & business · UAE ↔ Argentina & Latin America

I create brands. Refresh their vision. Open new paths.

I combine creative direction and business development to turn an idea into a brand with a clear identity, positioning and growth plan. I work with founders, manufacturers and businesses looking to launch, revitalize or expand.

Fragrance, beauty & fashion

My current focus is developing market entry opportunities for UAE fragrance and beauty brands in Argentina and Latin America. My background in fashion and international production brings an integrated perspective on product, image, customer experience and commercial development.

Let's talk about your brand View my professional profile ↗

Emirates Perfumes & Oud Exhibition · 2026

Visit · 9 October 2026

New fragrances. New opportunities for Latin America.

A day dedicated to discovering fragrances, meeting manufacturers and selecting new brands with potential to grow in Latin America.

Emirati and Kuwaiti perfumes captivated me: compositions full of character, elegance and extraordinary aromatic richness. An inspiring experience that reinforces our goal of connecting Middle Eastern perfumery with new Latin American audiences.

Exhibition · 9–18 October 2026

Explore the exhibition ↗

Brand creation

Concept, identity, value proposition, positioning and launch strategy.

Rebranding & revitalization

A new direction for existing brands: image, storytelling, product and commercial strategy.

Market entry

Market assessment, pricing, channels, commercial outreach and phased planning.

Brand management

E-commerce, marketing coordination, partnerships, distributor outreach and ongoing development.

UAE → Argentina → LATAM

Based in Dubai. Thinking regionally.

Argentina can provide a starting point for a phased expansion into MERCOSUR markets and other Latin American countries. Each project is assessed against its product, budget and local requirements, coordinating specialists for registration, imports and logistics.

Bright Black Fashion

A career connecting industries

Co-founder of Bright Black Fashion and producer of the Bright Black Latin America Tour in San Luis in 2022. My experience connects designers, brands, talent and teams across Dubai and Latin America.

The San Luis event ↗Victor Magazine interview ↗

“I do not teach from a pedestal. I walk beside you as a woman who had to rebuild herself more than once.”

My story

Before luxury, there was survival.

I was born in San Luis, Argentina. I learned early what scarcity, body discrimination and responsibility felt like. I became a mother, studied while searching for my place, and arrived in Dubai without speaking English.

I began with one computer and one decision: never again to be a spectator in my own life. Hospitality, gastronomy, haute couture, international production, brand creation and events became my school.

I do not sell an impossible image of perfection. I show that a woman can rebuild her identity, her income and her future.

A transformation journal

The awakening of my purpose.

Some people do not need to stay forever to change your life forever.

A person I identify only as SK, for confidentiality, gave me trust, peace and the opportunity to be myself. I learned fashion, business, creative direction and how to build brands—with money or without it.

Even the hate and damage I faced became part of a spiritual awakening. My purpose today is to use everything I learned to help other women become stronger, freer versions of themselves.

My first book

From the Sand
to Faith

Violence, loss, betrayal, motherhood, secrets—and the moment pain stops being a sentence and becomes a path.

I did not write it to inspire pity. I wrote it to release pain, understand what women keep silent and begin to heal.

Buy on Amazon

Business enquiries

Let's discuss your brand and its next market.

Enquiries about brand creation, rebranding, fragrance, beauty, fashion and business development connecting the UAE, Argentina and Latin America.

Contact me on WhatsApp WhatsApp Business: +971 54 172 4308 alibcrra@gmail.com View my background on LinkedIn ↗

Brands with identity.Business with direction.